Foveon Expands Channel Distribution

Nov. 22, 2002
Las Vegas, NV, November 22, 2002. Alternative Vision Corporation has been selected to represent Foveon and its innovative Foveon X3 image sensor technology as the company's first Certified Value Added Reseller (VAR). Los Altos, California-based Alternative Vision Corporation was selected as Foveon's first VAR based on their extensive knowledge and experience in the field of imaging and a proven ability to sell and support products.

Las Vegas, NV, November 22, 2002. Alternative Vision Corporation has been selected to represent Foveon and its innovative Foveon X3 image sensor technology as the company's first Certified Value Added Reseller (VAR). Los Altos, California-based Alternative Vision Corporation was selected as Foveon's first VAR based on their extensive knowledge and experience in the field of imaging and a proven ability to sell and support products in a wide range of markets and applications.

Alternative Vision Corporation offers a global team of sales representatives with established relationships and expertise in specialized industrial and scientific communities around the world.

"Our selection of Alternative Vision Corporation for the distribution of our technologies for the industrial and scientific markets is a significant step for Foveon," said Jim Lau, Foveon's president and CEO. "This representation will complement our direct sales activities and will lead to new market development for our highly acclaimed digital imaging technologies."

"We're excited about the opportunity to work with Foveon as their first VAR for Foveon's X3 image sensor technology," said David L. Gilblom, president of Alternative Vision Corporation. "We recognize the importance of Foveon's digital imaging technologies for both consumer and industrial markets. The Foveon X3 image sensor offers image quality and system design advantages for industrial and scientific applications that allow us to provide unparalleled solutions to the markets we serve."

The new line of Foveon image sensors utilize the company's new Foveon X3 technology and are the world's first full-color image sensors that capture red, green and blue light at each and every pixel. This technology innovation results in sharper images, better color, and freedom from color artifacts common in present digital cameras. Available now in the Sigma SD9 digital camera, the Foveon X3 image sensors are the first to detect color by embedding three photodetectors in silicon at every pixel location. Within a year it is expected the Foveon X3 technology will be available for all classes of digital cameras, ranging from high-end professional systems to low-cost point-and-shoot cameras.

The name X3 comes from a unique capability that the Foveon X3 technology brings - the ability to capture three colors at each single pixel location. Foveon X3 image sensors capture the full color of an image without using a color mosaic filter and without the expense, complexity, and limitations of multi-chip systems such as a 3-CCD camera or a multi-shot system.

For more information on Foveon, visit www.foveon.com .

For more information on Alternative Vision, visit www.alt-vision.com .

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